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Restaurant PR specialist Maureen Mills 

"Every new opening I deal with wants to have a catchy name. There are three rules: Make sure it's not rude, people can spell it, and it's not in an obscure language."

— Restaurant PR specialist Maureen Mills, quoted in a recent story in Intelligent Life magazine on the trend of restaurants choosing unusual names. Some examples cited: a London restaurant called Beagle, named for the famous vessel on which Charles Darwin journeyed; an Arizona eatery called Aunt Chiladas; and Untitled, New York restaurateur Danny Meyer's eatery located inside the Whitney Museum of American Art.

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