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Rice Bucket Challenge 

"I felt (the ice bucket challenge) was a little bizarre ... hunger is a disease anybody would connect with."

— Indian journalist Manju Latha Kalanidhi quoted in a Reuters story about successfully adapting the American ice bucket challenge to the problem of hunger in India. The campaign, which has gone viral in India (#ricebucketchallenge), encourages participants to share photographs of themeselves donating rice to a needy person. As of Sept. 2, the ice bucket challenge had raised more than $106 million in donations for the ALS Association and its fight against the neurodegenerative disease.

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