While attending graduate school in art history at Tulane University, Texas native Hattie Collins Moll dreamed of opening a retail shop. Four months ago, she created Hattie Sparks (714 Adams St., 304-5975; www.hattiesparks.com), a boutique specializing in goods by independent Southern designers like Jolie & Elizabeth and Ellen L Jewelry. "I saw a niche in the retail market here," Moll says. "This store is just an accumulation of all my passions: shopping, interior design and meeting new people."
The shop carries dresses, jeans, tops, accessories and art. There are home accessories like embroidered pillows by Jonathan Adler and locally made candles and mugs. "I got into interior design while I was in college, so having more home items is something I want to improve on in the store," Moll says. Every other Friday there is a "payday discount, since lots of people are paid on Fridays," she says. From 10 a.m. to 6 p.m. Thursday and Friday, July 19-20, the store hosts a trunk show with The Blues Jean Bar.
"It's important to keep money in the city economy," Moll says. "I've built relationships with customers, designers and people in the community. I get girls who come in from (ages) 17 to 70."