The breakfast and lunch cafe The Broken Egg opened in Mandeville in spring 1994. It became popular. Very popular. Soon ownership decided to expand, first with a string of franchises called Another Broken Egg (www.anotherbrokenegg.com) along the Gulf Coast and then nationally, from California to Washington D.C.
There had been no expansion in the New Orleans market outside of the Northshore until now. Hoosier Hospitality Group, an Indianapolis, Ind.-based company headed by New Orleanian and Ruth's Chris Steak House veteran Kevin Armantrout, is opening two new locations in the Crescent City. The first location at 2917 Magazine St., a space formerly occupied by Cafe Rani and, for a brief time, La Fin Du Monde, is expected to open Jan. 27, 2014.
"It's a natural place for us," Armantrout says. "It has a great courtyard, where we think people will really enjoy themselves."
The breakfast menu includes "biscuit beignets" with honey marmalade, cinnamon rolls and more. For lunch, there is a menu full of burgers, sandwiches, salads and entrees. The new Another Broken Eggs also will serve dinner.
"We're actually piloting a dinner program in this location," Armantrout says. "We're going to be open until 8 p.m. Tuesday through Saturday to serve dinner in both locations.
"The dinner menu will have many of our breakfast items and some Southern flair to it. We're doing redfish, etouffee, red beans and rice and so on. But you can always get your bananas Foster French toast, eggs Sardou or our lobster and brie omelet. And, of course, there will be a full bar. We use a vodka infused with peppers, radishes and herbs for our bloody mary."
A Lakeview location is slated to open Feb. 10, 2014 at 607 Harrison Ave.
Armantrout has ties to another local restaurant. His brother Glen Armantrout is the CEO of Cafe Reconcile (www.cafereconcile.org), which offers training and work experience to at-risk youth. The new Another Broken Egg restaurants will participate in a program to hire its graduates to work in both locations, and will contribute a portion of proceeds to Reconcile's teaching program. — SCOTT GOLD