Source: University of New Orleans Hospitality Research center, New Orleans Area Visitor Profile
New Orleans hosted 9.78 million people in 2015, according to the New Orleans Area Visitor Profile from the University of New Orleans Hospitality Research Center, compiled for the New Orleans Convention and Visitors Bureau and the New Orleans Tourism Marketing Corporation. That is up nearly 3 percent from 2014.
City and tourism officials report that visitors to New Orleans made a $7 billion contribution to the state last year. Nearly a quarter of visitors earn a household income of $100,000-$149,000, and 10 percent of visitors earn at least $200,000 a year. Conventioneers account for roughly 13 percent of visitors and, predictably, springtime festivalgoers account for a third of the year's total visitors.
The tourism numbers for 2015 inch closer to tourism's 2004 peak, when more than 10 million people visited the city. The city hopes to attract 13.7 million visitors by 2018 for the city's tricentennial — or more than 33 tourists for every resident. — ALEX WOODWARD