"Beyonce Knowles would presumably refuse to take part in an ad campaign that showed her carrying a semiautomatic rifle. But she's eager, evidently, to have the Pepsi logo painted on her lips and have a limited-edition Pepsi can bearing her likeness."
— New York Times food columnist Mark Bittman, in a recent op-ed criticizing the pop star for starring in soft drink ads and the upcoming Pepsi Super Bowl halftime show, arguing that her $50 million deal with Pepsi makes her "part of an effort that promotes a public health crisis."