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"(I)f I don't object to chains in principle, and I don't object to the goods and services of some chains in particular, then all I'm left with is opposition to chains as a class signifier. I reject them not because the food is bad or they're worse for the planet than other corporations, but because I personally don't want to be associated with them. Starbucks is for tourists, Applebee's is for flyovers, McDonald's is for the poor."

— Michael Hobbes, from the essay "How I Learned to Stop Worrying and Love Chain Restaurants" on the financial website TheBillfold.com.

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