"Cheffery and rock 'n' roll are not as synony- mous as many chefs, PR people and agents would these days have you believe. Having a tattoo does not make you Tommy Lee any more than it makes you a Maori tribal elder.
We chefs need to calm down a bit. With great TV contracts comes great responsibility. It's just cooking, after all. My heartfelt wish is that the next foodie fad is less about the chef and more about the customer." — Luke Mackay, a London-based chef and writer, from an op-ed in The Guardian.