"Here's the thing about brunch. You go to a restaurant at seven at night and it's an inspirational meal. At 10:30 a.m., though, most people don't have that attitude. It's food as fuel. ... Lunch is not as inspirational as dinner, but you're still looking for a civilized experience with a nice, composed dish. As opposed to a bunch of eggs that have been scrambled the way your father scrambles them, except this time you're charged $20 for the privilege." — Bloomberg restaurant critic Ryan Sutton, in an article arguing that brunch is overblown at New York restaurants.