As the New Orleans Regional Transit Authority (RTA) looks for ways to grow public transportation in the city, officials are considering new options such as a partnership with Uber to help commuters reach transit lines or a new fare system based on riders' incomes.
Those ideas and more were discussed by RTA General Manager Justin Augustine and other advocates Tuesday night during a panel discussion called "Intersection: Public Transit, Jobs & Prosperity in NOLA" as part of The Big Issue series at Tulane Hillel.
A possible Uber partnership would give the RTA more flexibility and options as a "last-mile, first-mile solution," Augustine said, either getting people to the bus or streetcar stop from their homes, or getting them home from the transit line after they disembark. Such "personalized service" comes with an additional price, of course, but public transportation systems around the country are experimenting with ways to subsidize those rides, Augustine said.
"Working-class folks who don't have a lot of money are spending a fortune on cabs and other services," said Flozell Daniels of the Foundation for Louisiana, who also is an RTA board member. "If we can make it so they only spend the public transit fare and then a little more — we want to explore the ideas."
Atlanta integrates an Uber pickup option in the city's public transportation MARTA app, while Portland, Oregon includes Lyft pricing on its public-transit app. Around Tampa, riders pay a $3 flat fee for an Uber ride to transit stations, with the agency picking up the rest. Denver is collaborating with Lyft on free rides from its light-rail stations.
"How do we structure a deal like this? How do we subsidize it?" Augustine said. "We have to go through all the analyses, but I tell you, we are exploring it."
Transit advocates are intrigued by these kinds of partnerships, said Alex Posorske, director of RIDE New Orleans. Every transit agency has far-flung routes with low ridership, and those potentially could be truncated or even eliminated for significant cost savings if contracting with Uber proves cheaper for the agency.
Ride-hailing services have faced accusations of underpaying their drivers, however, and transit unions likely would not take kindly to their employees being replaced in such a way. Uber and Lyft are relatively new business models as well, Posorske said, and public agencies may not want to stake their futures on them.
To bridge those concerns, Posorske said, some communities like Kansas City, Missouri are using ride-hailing apps to hail public transit vehicles with the agency's drivers. Such a compromise may represent a better use of the technology without handing over the public service to a private company.
"They're still saving money, be- cause they're only going out there when people actually need it," Posorske said. "It's sort of like halfway between paratransit and fixed route, but it's working really well for them."
Meanwhile, the fares for public transportation have remained at $1.25 for 16 years, Augustine said — and really average to only 91 cents per rider after various discounts are included. Part of the reason, he noted, is that the RTA's governing board does not have the power to change fares — that has to be done by the New Orleans City Council, where there is an obvious disinclination to do so.
"There's real political pressure not to raise fares," Daniels said.
Many cities, however, are now experimenting with sliding price scales for monthly passes, based on riders' incomes, Augustine said. In fact, many well-off riders — known as "choice" riders — have said publicly they would be willing to pay more for more regular service that would allow them to avoid paying for parking or a private for-hire car, Augustine said, while discounted rates would actually be a form of economic stimulus for "dependent" riders who have no other options.
"In neighborhoods that have higher income, those folks are willing to pay more," Daniels said. "Folks who travel a lot, they understand that our transit is underpriced compared to other communities. And the reality is, if we don't do something, we're not going to get the transit we deserve."
Those options may sound like a pipe dream, but the RTA is about to engage in a major strategic planning process that could turn those goals and other ideas for expanding service into a reality. The kickoff for the new RTA master plan process is next week, and it likely will take 12 to 18 months to complete a document that can guide the RTA's development for decades, Augustine predicted.
"We want to give it time," he said.
— This story was produced with our partners at Uptown Messenger. To read more, visit www.uptownmessenger.com.