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Wear + Where: Whitney Mitchell, visual marketing artist for the City of New Orleans and Fit NOLA, picks her perfect Essence Fest outfit 

Visual marketing artist

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Photo by Whitney Mitchell

You've got a popular Instagram account, @twomacks. Tell us more about yourself.

I'm a collective impact strategist working for the City of New Orleans to create a culture of health by managing the Fit NOLA partnership. I'm also a visual marketing artist who creates brand connections through digital media for organizations craving a community perspective.

Do you have a particular style?

I'd like to think that I'm Afro-boheme. On any given day, I'm in a long, whimsical dress with saturated vibrant colors. I've been in a longstanding material love affair with chiffon, linen and my mother's past favorite, polyester. I guess you could say I'm like Diana Ross mixed with Fiona Apple.

Describe what you're wearing to Essence Music Festival and why you chose it.

I've been eyeing a glamorous Miranda Bennett dress over at Sopo on Carrollton Avenue (all my favorite brands in one place!). I'm sure I'll have on my favorite KREWE du Optic sunnies with some Smoke Perfume. Here, my dress is from American Apparel and my shoes are Urban Outfitters.

Any tips for dressing for Essence Fest?

Comfort should be anyone's best friend. All festivals are marathons, not sprints. It'll be hot as Hades; pieces that allow air flow to catch any possible breeze would be your best option. Essence is a festival of color — it's always a great option to spice up your outfit with pops of color.

What's inspiring you now?

I'm always inspired by my friends — the beauties around me taking risks with patterns and silhouette pairings. Also, New Orleans manages to pull creativity out of me in ways I never expect. I'm thankful to this city of never-ending inspiration.

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Speaking of Essence Music Festival, Whitney Mitchell


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