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Wednesday, August 13, 2008

(a minor) Crocs conversion

Posted By on Wed, Aug 13, 2008 at 6:55 PM

Anyone who knows me knows my stance on Crocs — the footwear favored among Disney World regulars and the fashionably challenged. I believe they are among the most egregious sins in fashion history, right up there with fannypacks and denim cut-off shorts.


Why anyone thought it would be a good idea to take shoes worn by nurses and gardeners and foray them into mainstream fashion, I don't know. What I do know is that they look ridiculous and manage to negate any decent outfit. And never mind that they're "comfortable" — you wouldn't wear a nightgown and bunny slippers in public because it's "comfortable."


But I must admit — while I struggle to forgive anyone remotely involved with the conception of this shoe, I can at least respect the company's latest advertising campaign, which you can see here (I would have embedded the video, but it's not available separate from the Web site).


Like I said, this is respectable. The company realizes that Crocs are polarizing footwear, and has attuned its marketing accordingly. And no, I would never think about wearing those horrid plastic heels Crocs has created presumably to try to assuage the "haters" like myself. But it's honest advertising, unlike — for example — the current McDonald's TV spots that are trying to convince me that Michael Phelps and company eat fried chicken sandwiches for breakfast.


(Also, if anyone wishes to make a case for Crocs, feel free to comment. I'm curious to hear exactly why these shoes are appealing.)   


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