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Thursday, November 20, 2008

Financial Statement

Posted By on Thu, Nov 20, 2008 at 11:18 PM

click to enlarge unchained_logo_america_lg.gif

“New Orleans Unchained” sounds just naughty enough to get locals’ attention. What’s that, a meeting group for S&M addicts? Not quite, unless you consider holiday shopping at big-box retailers a special form of masochism — and, come to think of it, you should. The Saturday, Nov. 22, initiative is actually an extension of America Unchained, a national campaign aiming to steer consumers toward the Octavia Books of the world rather than, say, Borders, which just happens to be holding its soft opening in the Garden District on (you guessed it) Saturday, Nov. 22. So go check out those big comfy chairs and expensive coffees on St. Charles Avenue, but make sure you buy that Sierra Club calendar your dad doesn’t want from an independent instead. It’s kind of subversive to do otherwise.

Proud sponsors of our own “shop local” promotionGambit Weekly rang Dana Eness of the Urban Conservancy and Stay Local! for the business on small businesses.


What’s the gist of America Unchained?

Across the country, independent business alliances like Stay Local! are all saying, “Let’s take this day, the Saturday before Thanksgiving, to shop conscientiously and try to do all of our shopping at locally owned stores.”


How is Stay Local! promoting the event?

Everybody’s kind of jumping on at different stages. This is our first time to do it, so we’re starting small — reaching out to our member business and saying, “Let us know what you’re doing.” There are so many great things going on. I’m collecting them all on our events page — really creative, win-win-win events.


Any you’re particularly excited about?

The one I love is Mat & Naddie’s pairing up with Anne Baker, who is an urban farm and gardening consultant. She does workshops all over town on how to do pot and container gardening, composting, that sort of thing. She’s doing a “beds and breakfast” workshop. It’s $45, you get wonderful lunch snacks provided by Mat & Naddie’s, she shows you how to do container gardening, and the containers they create stay with Mat & Naddie’s. They keep the flowerbeds that are created, the folks that come get this great lunch and leave with a skill, and proceeds go to Anne Baker’s community garden project in Gentilly. It’s brilliant.


What other types of promotions are happening?

There are lots of others with 20 percent of proceeds going to a charitable organization. La Divina Gelateria has something going on with four artisans selling their wares — a "homespun holiday" idea.


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