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Wednesday, September 7, 2011

The Saints: Now with more lingerie models

Posted By on Wed, Sep 7, 2011 at 4:47 PM

Screengrab taken from
  • Screengrab taken from

The NFL is a marketing machine and, once the season starts, it seems like every possible product has a brand that is an Officially Licensed Parter. So really it's not at all shocking to see that the NFL has reached a partnership with Victoria's Secret.

Every team has its own store complete with a slew of nightwear including (and this isn't a joke) "bling boyfriend pant", "hipster panty" and a zip hoodie with "Meet me in the endzone" emblazoned in shiny letters on the back. New Orleans' items are all appropriately black and gold and all feature big, bold text that proclaims the wearers love of both the clothing line (Pink) and the Saints.

Now, I'm no fashion guru, but from asking around women who would supposedly buy this stuff, the consensus seems to be that it's a cheap marketing ploy that will probably be popular no matter what.

And that's a shame. Obviously, Who Dat Nation has no shortage of local retailers that sell custom made Black and Gold outfits (I've even seen a Saints-themed wedding dress in the window of a boutique on Magazine St.), but it's these kind exclusive partnerships that the NFL engages in that leads to generic and lazy merchandise.

Going through the different teams' stores, it becomes quickly apparent that the designs for every team are exactly the same aside from the colors and logos. As official Gambit fasion guru Missy Wilkinson pointed out to me, "It may as well say PINK LOVES THAT LOCAL SPORTS TEAM."

It's hard to argue with that. Considering that this Pink line is in lockstep with how the NFL does all of its merchandising, it's also hard to argue against buying Saints apparel from local merchants who are infinitely more creative and authentic with their designs.

(h/t to InthekNOwla)

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