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Monday, February 6, 2012

Detroit "Halftime in America" Super Bowl ad actually shot in New Orleans

Posted By on Mon, Feb 6, 2012 at 5:33 PM

So that meant-to-be-inspiring but sorta-ominous "Halftime in America" ad during the Super Bowl last night? The one with Clint Eastwood using Detroit's comeback as a symbol of how America is somehow coming together in the, uh, second half of our history or something? The one that seems to have offended Karl Rove? This one?

Surprise! It wasn't shot in Detroit, but in New Orleans. Hello, Hollywood South:

But contrary to what the might ad suggest, the spot was actually filmed in New Orleans and Los Angeles. “Yes, part of it was filmed in New Orleans . . . and some was filmed in various parts—such as Los Angeles,” Dianna Gutierrez said. She specifically points to the tunnel scenes as being taken at the Los Angeles Memorial Coliseum, while the stadium shots were in New Orleans.

Asked whether any part of the ad was filmed in Detroit, Gutierrez said that previously taken footage from various parts of the Motor City was used. No image of Detroit was shot for the specific use in this ad.

New Orleans: Like a Rock.

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