Pin It
Favorite

Friday, April 10, 2015

A preview of Warby Parker Frame Studio

Posted By on Fri, Apr 10, 2015 at 4:59 PM

The high-ceilinged space features original floors, beams and brickwork. - MISSY WILKINSON
  • MISSY WILKINSON
  • The high-ceilinged space features original floors, beams and brickwork.

Warby Parker
was launched in February 2010, when its four cofounders were still in business school. Featuring stylish in-house design, a charitable "buy a pair, give a pair" program, a $95 price tag for all glasses and a free home try-on system GQ dubbed "the Netflix of eyewear," the online business thrived. Though Warby Parker doesn't release sales information, the company has donated 1 million pairs of glasses, according to reporting by Wired — so it's safe to say they've sold that many, too.

Now the retailer is going brick and mortar. Its first storefront opened in New York City's Soho neighborhood in 2013, and its 12th location opens tomorrow in New Orleans at 3964 Magazine St.

"[The growth] happened organically," says Warby Parker communications manager Kaki Read."Our brand philosophy is that it has to be a blended experience — online and offline. When we launched, we experienced people wanting to try on and touch the product and experience the brand."


Opticians can adjust frames on site. - MISSY WILKINSON
  • MISSY WILKINSON
  • Opticians can adjust frames on site.

People also wanted to share pictures of themselves in various Warby Parker frames on social media to get their friends' opinions on the most flattering pairs. The Warby Parker Frame Studio caters to that instinct by offering an in-house photo studio. (The #SmileNewOrleans hashtag painted on the building's exterior alludes to this service.) A professional professional photographer is on staff from 3 p.m. to 7 p.m. weekdays and 11 a.m. to 7 p.m. weekends. Customers can have black-and-white or color portraits emailed to them and receive a 4 x 6 print. The service is free of charge.

"We've had customers take holiday pictures with their family," Read says. 

The staff photographer waits for customers. - MISSY WILKINSON
  • MISSY WILKINSON
  • The staff photographer waits for customers.

The store employs 12 people, three of whom are opticians who can adjust frames and take eye measurements including pupillary distance and ocular center. Customers can come in with or without a prescription, choose a frame and have glasses mailed to them in 10 days.

The store's grand opening is from 11 a.m. to 7 p.m. Saturday, April 11. There will be free snowballs by Imperial Woodpecker. In the future, Warby Parker will continue to expand its brick-and-mortar presence along with its e-commerce.

"We will be opening more stores in 2015," Read says.

Custom acetate frames are designed in house to keep prices low. - MISSY WILKINSON
  • MISSY WILKINSON
  • Custom acetate frames are designed in house to keep prices low.

Tags: , ,

Pin It
Favorite

Comments

Subscribe to this thread:

Add a comment

Submit an event Jump to date

Latest in The Latest

More by Missy Wilkinson

© 2017 Gambit
Powered by Foundation