The band started out in the late '60s when the Hernandez brothers (Jorge and Eduardo, who both play accordion and guitar, Hernan, who plays bass, and Raul, who has since left the band for a solo career) and their cousin Oscar Lara (who plays drums) crossed the border from Mexicali to play an Independence Day concert in San Jose. Jorge, the oldest, was only 14. The group decided to dedicate themselves to music when their father found himself unable to work because of an accident. A customs official called the teenage boys "little tigers," and the name stuck.
Norteo, structured around the accordion and the bajo sexto -- a twelve-string guitar -- is a very traditional Mexican sound, though it seems to be popular both across generational boundaries and in both urban and rural areas in Mexico and the U.S. The beat is a lot like a polka, festive and cheery; traditional norteo is all accordion and strings, but Los Tigres' modern sound includes a rock 'n' roll backbeat and some horns, for more of a border town, Tex-Mex sound. Without some fluency in Spanish, though, it's easy to miss out on the element that cinches the band's spot at the top of its genre -- the lyrics and topics of the corridos, heartfelt, vivid stories of life in Mexico and as immigrants in the U.S. (the band is now based in San Jose). The group is noted for multiple songs that deal delicately -- and quite evocatively -- with the theme of the drug trade between Mexico and the U.S. as well as illegal immigration and for using effects like sirens and machine gun fire to punctuate the music for a passionate effect. It's probably this social conscience that earns the quintet -- which always wears matching mariachi suits and hats -- its other nickname, "Los Idolos del Pueblo," or, the people's idols. They're working-class heroes who manage to walk a fine line between preaching and glamorizing thug life (as some popular tejano and norteo acts do, photographing themselves with weapons or drugs a la American gangsta rappers), simply telling stories that reflect the experience of many in a way that resonates, apparently, not only with millions of people but for dozens of years.
Sometimes referred to as the Beatles of Latin music, Los Tigres del Norte is an interesting case. Although constantly touring, recording and realizing superstar-level fame and income, a lot of Americans have not heard of the group. It's generally agreed to be the longest-running and most influential band in the norteo genre, with a trophy cabinet to prove it. The group has recorded 55 albums, according to BMI, made 14 films and achieved total record sales topping 32 million. Los Tigres is a household name in North America and soon it won't be limited to predominantly Spanish-speaking households. In fact, the popularity of the three Hernandez brothers and their compadres is amazingly representative of the huge Latino shadow culture in the U.S., which has of late asserted itself as an increasingly escalating market force. The introduction of the separate Latin music Grammy show was a major indication of that. Demographically, Latinos are the fastest-growing ethnic population in America, and have already asserted their presence politically. But the real sign of arrival or assimilation in America has always been in the cultural arena, and unmistakable signs of Latin influence are starting to crop up. The ABC series Ugly Betty, based on a popular telenovela and featuring a predominantly Latino cast, just took home a Golden Globe award. The Latin Grammy Awards are establishing themselves, and Shakira -- after starting to record in English -- is taking her place shaking it next to Britney and Christina. Could Los Tigres be far behind?