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Why companies like Kraft Foods are selling products at discount stores 

"We're in the business of feeding all American families, and that's where consumers are going."

Tom Lopez, a vice president at Kraft Foods Group, quoted in a Reuters story about the company's growing emphasis on selling products at discount stores such as Family Dollar. As prepared food products are becoming less appealing to grocery store shoppers who want fresher alternatives, smaller packages that seem cheaper have become popular in discount stores. The items often cost more per ounce in the smaller packages, but volume makes it profitable to court low-income customers.


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