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Author of the Paleo Diet encourages beef jerky as a snack 

"It's a great idea for a snack and a lot better for you than eating a snack bar or candy bars or even yogurt, some of which is loaded with sugar."

Loren Cordain, author of The Paleo Diet, quoted in an article in The New York Times about the increasing popularity of beef jerky and Hershey's purchase of jerky maker Krave. Industry analysts envision the candy maker making dried meat snacks into more upscale products, possibly chocolate-covered treats.

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