What's in store: Short Stop Poboys

The Metairie shop has been family owned for more than 50 years
"Everything with cheese," says Jerry Hendrick, owner of Short Stop Poboys (119 Transcontinental Ave., Metairie, 504-885-4572; www.shortstoppoboysno.com). "Always.

What's in store: Hainkel Home

The city's second-oldest nursing home and health center
Opened in 1891, the John J. Hainkel Jr. Home and Rehabilitation Center (612 Henry Clay Ave., 504-896-5900; www.hainkelhome.com) is a nonprofit nursing home and health center run by Mary Brooks Rodrigue.  Rodrigue has been affiliated with the "unique little nursing home" for almost 20 years, and is now president of the board.

What's in store: NOLA Til Ya Die

NOLA Til Ya Die (3536 Toulouse St., 504-281-4928; www.nolatilyadie.com), founded by Kathleen McCall, is a call to arms for those who consider themselves New Orleanians now and forever. McCall was looking for a simple way to explain that she wouldn't be leaving New Orleans after Hurricane Katrina.

What's in store: Copper Monkey Bar & Grill

Victor Pastor manages the Copper Monkey Grill (725 Conti St., 504-527-0869; www.coppermonkeygrill.com), but he has been affiliated with the company since it opened in 2006.  "I either drank there or I worked there," he says, "but I've been here the whole time."

What's in store: Mardi Gras Zone

Royal Street's "full-scale supermarket and party supply store"
In 2000, entrepreneur Benny Naghi purchased a warehouse in Faubourg Marigny that formerly was a place to clean tanks used in offshore ventures. His vision for the building was entirely different than its previous purpose, focusing on the festivities of New Orleans.

What's in store: Bra Genie

Jeanne Emory, owner of Bra Genie (2881 Highway 190, Mandeville, 985-951-8638; www.thebragenie.com), DRAWS ON her many years in the bra industry to make women feel their best. Born and raised in Michigan, Emory graduated from Louisiana State University with a degree in fashion merchandising and has been working in the bra industry since 1999.

What's in store: Chronos

Chronos (3200 N. Arnoult Road, Metairie, 504-267-4549; www.chronosbhw.com) is locally owned and operated by Drs. Mace Scott and Miguel Aguilera.

What’s in store: Brow Design by Dina

The eyebrow makeup trend Called microblading got its start in Asia and has steadily gained popularity in Europe and the U.S., says Dina Bassman, owner of Brow Design by Dina (541 Julia St., 504-909-4696; www.browdesignbydina.com). The technique uses a very thin blade to cut hairline strokes in the skin along the eyebrow, then adds pigment to mimic a thicker brow.

What’s in store: Uptown Auto Specialist

Thirty-three years ago, Paul Cosma opened Uptown Auto Specialist (501 River Road, Jefferson, 504-866-8392; www.myuptownauto.com) in the Riv- erbend section of New Orleans behind Cooter Brown's bar. Recently, he relocated to a larger space at the intersection of Industrial Avenue and River Road in Jefferson.

What’s in store: Kanine Krewe

In the wake of Hurricane Katrina, Kelly Ruddy left Mississippi for Minnesota. She had been laid off from her job in the corporate world and was caring for dogs on the side when her friends suggested she start a business.

What’s in store: The French Library

Growing up, Katrina Greer, owner of The French Library (3811 Magazine St., 504-267-3707; www.thefrenchlibrary.com), says she always had her head buried in a book. After obtaining her bachelor's degree of commerce with a specialization in retail and marketing, she was "amped" to combine her love of reading with a business venture.

What’s in store: NOLA T-Shirt Club

New Orleans' climate is T-shirt friendly most of the year, so it's a fitting place for a T-shirt of the month club. Jackie and John Abston started the NOLA T-Shirt Club (www.nolatshirtclub.com) about a year ago.

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