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We all know that while our most prized shopping finds may be timeless, time still means money. And when searching for something special, a Web site that carries a wide array of goods in one place can be priceless. Pied Nu's site is a modern woman's treasure trove of luxury items, offering an abundance of valuables in four distinct categories: jewelry, apothecary, clothing and furnishings.

Owners Sallee Benjamin and Priscilla O'Quinn strive to offer items that are unique and feminine in design and inspiration as well as tried-and-true brands and collections that remain in style. "The people that love our store, I think, like it because they can come here and feel like there's someone out there who's got the same aesthetic as they do, and they've just been out searching the world for what's cool, what's beautiful, what's interesting and what they haven't seen before. Everything [here] is very recherché. It's been searched for," says O'Quinn.

She says that in designing their Web site, she and Benjamin wanted to create a look that represented what the store is: "a unique combination of femininity and a sort of subtle design aesthetic."

"Truly, we really don't carry things if they're everywhere else. It's not what we want to have," says O'Quinn. "With the Web site, we're hoping that we'll be better able to service the customer and let them know what's going on here because things come through rather quickly and there's not often a great number of them."

She says the Web site has helped to increase the business, but it's still a work in progress. "I think other people who've created Web sites have probably found there's more to it than creating a site that's nice to look at," O'Quinn says. "The Web is so enormous and overwhelming that really I think as you move forward, it's about marketing and getting people to come to your site. We love to stay in touch with people ... and let them know what's new in the store."

With a distinctive jewelry selection, furniture lines such as Shabby Chic available for special order, an apothecary selection of lavish toiletries and trunk shows hosting clothing designers and their new lines for devoted fans, Pied Nu's diverse collection is a veritable gold mine for fashion fortune hunters with a taste for the unique.

Pied Nu, 5521 Magazine St., 899-4118

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