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Wednesday, January 31, 2018

Dong Phuong king cakes now sold only at New Orleans East bakery

Posted By on Wed, Jan 31, 2018 at 6:18 PM

click to enlarge Following reports of king cake 'scalping,' king cakes from Dong Phuong restaurant and bakery are now only sold on-site at their New Orleans East location.
  • Following reports of king cake 'scalping,' king cakes from Dong Phuong restaurant and bakery are now only sold on-site at their New Orleans East location.

Starting Thursday (Feb. 1), Dong Phuong (14207 Chef Menteur Highway, 504-254-1568) king cakes will be sold only at the New Orleans East bakery, the owners said.

The announcement came from the Vietnamese restaurant and bakery’s owners on Wednesday amid rumors of the popular Carnival cakes being scalped, or hawked for hiked-up prices. The bakery sells its classic cinnamon king cake for $14 and flavored versions for $16.

The news comes on the heels of a big feat for the local bakery. Last week, the restaurant and bakery was name the recipient of a prestigious James Beard Foundation America’s Classics award. Since then, social media posts have shown lines stretching around the Chef Menteur Highway restaurant for the coveted cakes.

On Wednesday, a commenter on Reddit.com who identified themselves as DongPhongDriver, said the owners had received reports of the cakes being scalped, forcing the restaurant to “do a per person limit at retail,” and also noted that “multiple fist fights,” had been reported at locations offering the bakery's cakes.

“We are sorry about this, but the thing I don't think people understand is that we are a small bakery everything is done by hand,” the user wrote.

The cakes can be pre-ordered online on the restaurant's website here.

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